Category: Current affairs

Tamil or English?

Hi All,

To cut a long story short, I am facing problems across domains when I try to promote the blog in other websites. Tamilmanam and other Tamil blog sites do not accept my blog because it contains English posts and some English blog networking sites do not accept my blog because it contains Tamil posts. So the idea was to move all the Tamil posts to a separate blog. Also to classify the blogs based on language is proving to be an arduous task.

However, considering my infrequent blogging habits (I brush and bath regularly), I do not know how I can keep two kinds of readers satisfied. As I am entering the most productive phase of my life, I run short of time and to maintain and constantly feed three/four blogs may be more difficult than having that many girlfriends.

I tried to work it out, but as a reader of my blog suggested earlier, the genre’s are different and readers are different. So the blogs got to be different. Henceforth, this blog will my English one and I am starting a Tamil blog anew. I will not promise anything.

The link to the Tamil blog is here – மதுரக்காரன்.

The Tamil blog is just to keep myself happy. I do not want to give up writing in Tamil, though I know that the vocabulary is not as good as many of you.

All I request from you is a click on the blog and a read through. If you find anything that may be hurtful to someone, please let me know. If you think that the blog is worth reading, please share it with your friends. If its very bad, you could still share it with your foes!


Link to previous post – Click here.

So what did the Government of Gujarat (GoG) do?

They encouraged private sector participation (PSP). But that was not easy. Because of two reasons.

Firstly, the investment was heavy and the revenues out of that huge investment was minimal. Secondly, the GoG was in a very bad situation. They were working out a broken down power system which was supported by a broken down group of human resources. They were unable to spend on other areas, especially human resources.

So the objectives were reset:

  • Addressing the concerns of the investors
  • Creating a business environment conducive to improving the sector’s operational efficiency, financial viability, and service to consumers.

They intended to achieve this objective by the following means:

  • Greater competition at all levels of  the sector wherever practicable.
  • Corporatization and commercialization of existing sector entities.
  • PSP in the generation and distribution segments.
  • Tariff reform to cover costs and profits
  • An independent regulator
  • Transparent, reasonable, direct and quantified subsidies to vulnerable sections of consumers.

On paper, these may look easy. In real world, these objectives and modus operandi were ridiculed. Still, the goals were achieved.

The GoG passed a reform act on 2003. The Gujarat Electricity Industry (Reorganization and Regulation) Act in 2003 was passed by the GoG to enable the establishment of Electricity Regulatory Commission (ERC) and to reorganize the structure of the GEB. This paved way for the organized reorganization that happened in the GEB and the entire industry.

What was new in the Act? Next post. I promise that it will be a long one. Smile

I have lived in Chennai for the past 12 years and have been quite successful in life. I have enough money and a good life. Deep down inside my heart, I don’t have the happiness. I feel empty. I feel I haven’t done anything to contribute to the society that has given me so many things.

I have been associated with the Chennai Trekking Club (CTC) for the past 3.8 years and it has been a wonderful platform for me to grow myself as a better human being. Personally and professionally, I have gone miles, when I compare myself to what I was, 5 years ago.

CTC has been a life modifier for me. CTC’s activities are limited to trekking, clean up drives, tree plantation and temple restoration (most recently). CTC is a wonderful group of 18000 members of whom almost around 1000 are very active at any given point of time. I still love CTC and I will always be a member of CTC.

The hitch is – I have some personal chores to complete in Madurai, which incidentally is also my hometown. There have been developments which require my presence at home. More so, I thought this could be the opportunity that I was waiting for.

So I decided to move to Madurai.

So I thought with a small group of friends and decided to form a new society. That’s how this was born – South Tamilnadu Nature Conservation Society (STNCS).” We also decided on a few points:

  1. STNCS will not use any other group/club/society’s database to generate members. It will not steal from other groups. It will have it’s own integral member list that would be built slowly. No aggressive marketing (read – paid marketing) will be done to promote the organisation. We will, over passage of time, have our own database.
  2. The new club will collaborate with other clubs/ecological societies/conservation groups/rescue centres and will provide more reach and personnel’s so that we can mobilize a good number when we work on something good.
  3. STNCS will not only take part in conservation activities organised with other groups but will also initiate new conservation activities, education sessions in colleges, schools, corporate houses, and other establishments. We will work in close quarters with the government and will provide all the support we can.
  4. The organisation will be a non-profit organisation. I am the founder member and we will have a core panel which will be revised bi-annually. If I am not able to take up the responsibility of running the club, I will pass it on to the panel. Moderators and Managers will be selected from within the group based on their contribution/participation etc.
  5. Members of the society will be included as organizers only after actively serving for a specified period of time. Organizers will be selected based on their leadership qualities and willingness to participate in the events.

So far, I have thought about this and have devised these set of guidelines. I have few good-hearted souls from Madurai who are into this society. We haven’t started with a bang. We understand that the growth is going to be a slow one, but a significant one.

The official website will be ready soon (can someone contribute the funds for it?). I am planning to organize a small media drive by Jan 15th, 2013, in Madurai. Contacts and help are and will be much appreciated. Let’s unite in a cause and fight together to save the world and keep it green.

You can find the links here – You can join the club even if you are not going to physically participate in the organized events. All I request you to do is to share the information and help us grow.

Facebook group

Facebook page

Google mailing list and group

Thank you for reading this blog post. I don’t know if this makes a difference in your life, but I am certain that the group will make a difference in someone’s life. Thanks again. I am a smiling man, now.

Disclaimer – The opinion’s are mine. Statistics aren’t mine. They have been picked up from the internet and research work from various sources (links provided as and when). My political orientation, at present, is neutral. I have a growing discontent towards the congress government at the centre. However, that thought will only reflect on the initial lines of this post. Further down, I am going to speak only about the power reforms that happened in Gujarat. This is not propaganda. This story inspired me and I am sharing it. Period.

2012. Congress rules the country without a long-term vision. Congress does not have a solid development plan for the nation. The situation looks grim with inflation soaring high and money value falling low. The liberalization of trade or the so called trade reforms by Manmohan Singh have made the Indian manufacturers/farmers/companies to struggle against huge conglomerates that have international experience in trade. Manmohan keeps himself silent and the only time when he breaks his silence, he says – my silence is better than a thousand answers. You cannot get an justification for that statement from the Prime minister because it would take another 10 years to get that.

Meanwhile, a man called Narendra Damodardas Modi, Chief minister of Gujarat, gave an interview to Wall street journal on his state and development. Though Modi was not very methodical in answering few questions, he was very open in few. I don’t support Modi very blindly. I know he is a man with an accusation that holds him responsible for the 2002 Gujarat riots. However, a person who opens his mouth to say something is more a visionary than a man, who prefers to maintain silence, when he is answerable and accountable to 100 crore people.

Here are few excerpts from Modi’s interview to WSJ. They have been translated from Hindi.

WSJ: What was your reaction to India’s massive electricity blackouts at the end of July?

Modi:  The power and energy sectors are the biggest constituents of the infrastructure sector. If you ignore them, no development will happen. As far as the power blackout is concerned, I am embarrassed by it. This is a great loss for my nation. The situation was immediately compared to Gujarat. The world saw so much darkness that even a flicker of light caught their attention.

WSJ: Can Gujarat’s electricity reforms be a model for other states?

Modi: Villages (in Gujarat) didn’t used to get power at dinner time. They’d eat in the dark. Kids didn’t have light to study for exams; if mother was sick, there was no electricity…It disturbed me. Then I got involved. God helped me. He gave me a technical solution: separating the network so there are different power lines for agriculture and for domestic use. It became a huge success story – we completed it in 1,000 days.  All the states of India felt that this should be replicated in their states too.

WSJ: Should India remove foreign investment barriers in the multi-brand retail sector, allowing in companies like WalMart and Tesco? Would you support such a move?

Modi: When you bring in multi-brand retail items into the country, you’re not just bringing the products, but you’re also harming local manufacturers. You must strengthen your manufacturing sector and put it on a level playing field with the world. Any kind of items manufactured globally, like small pens, pencils, notebooks – our manufactured goods need to be on a level playing field. Then let them come. Have a competition. The biggest loss is going to be to manufacturers. Local traders will be fine; they will sell the stuff imported from outside and still earn profits.

I feel these answers, however politically oriented they may be, still prove that Modi is trying to do something to this nation. For the people, who question the radical Hindu-istic policy of Modi, that is a different topic and we will discuss it another post. For now, I am going to speak only about the power situation in Gujarat – Pre-Modi and Post-Modi.

2001 – The year, Modi became the chief minister of Gujarat. The next year, Gujarat was ravaged by communal riots that killed anywhere between 1000-2000 people. Gujarat was no better in developmental scenario too. In 2001, the power situation in Gujarat was very bad. Mr.Tarak Das from Indian Institute of Planning and Management (IIPM-Ahmedabad) did a study on Gujarat Power scenario titled “Case study on – Gujarat State Electricity Board (GSEB) – A benchmark in the progress of SEB reforms.” IIPM’s authenticity may be questioned (we will do a separate post on this one)because they are an controversial organization but the figures and other research studies speak for the change. For an organization that reported an overall loss of INR 2542.98 crore in 2001 and to report a profit of INR 200 crore in 2006, something should have happened between 2001-2006. The something were the reforms suggested and implemented by N.D.Modi’s government.

To go into more details, GSEB was a failing organization in 2001. They had heavy losses (INR 2543 crore), their transmission and distribution (T&D) losses were high (35.2%) and the power purchase cost per unit from private players was high (INR 2.59). GSEB had no funds and was reeling in debt with interests alone summing up to a staggering INR 1227 crore (included in the loss). How would you revive the organization? The Gujarat government did it with aplomb. The story is interesting.

Its too late for the day. I will continue the story in subsequent posts. Good night. I dream big and I dream good. Do the same. They become true one day.

p.s – traveling over the weekend. The next post may be delayed by 3-4 days. Have a nice weekend.


This is not my original work. This is shared from the site of OPEN Magazine. This article was presented in OPEN in 2009. I remembered it today and hence, I share.


Welcome to one of the most heavily militarised states of India. With 627 policemen for every 100,000 people, Manipur holds the unenviable record of the country’s highest police to citizen ratio. Add to the police strength another 55,000 or so Army and paramilitary personnel, and you have one security man for every 35-odd civilians. Ironically, there is no let-up in insurgency-related violence that has ravaged the state for over three decades.

For seven weeks now, all education institutions in Manipur have remained closed as a mark of protest over the killing of two persons (a surrendered militant and pregnant woman) in a fake encounter on 23 July. Civil society and rights organisations have been demanding the resignation of Chief Minister Ibobi Singh for his failure to prevent such fake encounters, which have been on the rise in the north-eastern state.

Kidnappings, extortions and killings by militant groups, coupled with extra-judicial detentions, torture and killings by security forces, have turned Manipur into a lawless state. Officially, last year 483 people died in militancy-related violence. Independent estimates, however, peg the toll at over 600 since many deaths and disappearances go unreported. The year also saw at least five major bomb blasts that claimed over 50 lives. The number of abductions for ransom crossed 150, according to independent estimates.

Endemic corruption, spiralling unemployment, a stagnant economy, political instability (since statehood in 1972 the state has seen 19 chief ministers and President’s Rule imposed seven times) and New Delhi’s myopic approach have driven this once prosperous and independent kingdom close to becoming a ‘failed’ state.

A small state of 22,327 sq. km, Manipur has close to two dozen militant groups waging a bloody battle against security forces that, armed with the draconian Armed Forces Special Powers (AFSP) Act, frequently target innocent civilians.

Here, everyone, including top bureaucrats and police officers, pay taxes to militants. And most of the politicians have some nexus or the other with insurgent groups.

Non-governmental organisations estimate that nearly 80 per cent of the funds allocated for developmental works get siphoned, and a substantial portion of that goes to fund militancy. Roads are pathetic even in the state capital that resembles a shantytown. All ten public sector undertakings (PSUs) are sick or being wound up, and the state government itself admits that small handicrafts and handloom units are the only industries worth the name.

Frequent bandhs and economic blockades mean there is no academic calendar here. Public water supply system is a mere trickle, and there is no sewage disposal network in the state. The public healthcare system is in shambles. And crime is rampant. “We all suffer from a sense of insecurity. Civil liberties remain suspended. The brain drain has been disastrous. Manipur is a huge mess. Manipuris are caught between the militants who extort money from everyone and security forces who arrest, torture and even kill helpless people for succumbing to militants’ demands,” says RK Anand, Manipur People’s Party (MPP) legislator.

But Manipur wasn’t always like this. It was a prosperous kingdom with a rich history and culture dating back to 33 AD. The state’s royal chronicle, or Cheitharol Kumpaba, lists Nongda Lairen Pakhangba as the first king who ruled from 33 to 121 AD, followed by 73 other rulers until 1890 when the British defeated Maharaja Kulachandra and appointed a political agent to rule the state while letting the Maharaja and his successors remain titular heads.

When the British left in 1947, the administration of the state was handed over to the king, Maharaja Bodhachandra, who initiated the move for a constitutional monarchy. Manipur was declared a sovereign country on 28 August 1947 and a constitution was drafted. In June the following year, elections were held under the Manipur Constitution Act, 1947. At the first session of the Assembly on 18 October 1948, a council of ministers was formed with the Maharaja’s younger brother, Kumar Priyobrata, as the chief minister. Maharaja Bodhachandra had devolved all his powers to the council of ministers in accordance with the 1947 Constitutional Act.

In September 1949, Maharaja Bodhachandra was invited by the Governor of Assam to Shillong, and asked to sign a document declaring the merger of Manipur with India. On refusal, he was put under house arrest; his plea that he had no authority to sign the document was ignored. His request to be allowed to return to Manipur and consult the Council of Ministers was also turned down. “He succumbed to the unbearable pressure and signed the so-called ‘merger agreement’ on 21 September 1949, and Manipur became part of India from October 15 that year. This grave injustice, the way our Maharaja was insulted and forced to sign on the dotted line, and the virtual annexation of Manipur by India, is what ultimately led to the birth of insurgency in 1964. We haven’t forgotten the way we were humiliated, and haven’t forgiven India for what it did in 1949,” says Khaidem Mani, a senior lawyer and chronicler of Manipur’s history.

But it wasn’t just the forced merger that rankles Manipuri’s. After becoming part of the Indian Union, Manipur’s status was downgraded from that of a sovereign country to a ‘Part C’ dominion to be ruled by a chief commissioner (a bureaucrat), and that too, without an Assembly or council of ministers. “No other princely state that became part of the Indian Union was downgraded to ‘Part C’ status. In 1975, when Sikkim merged with India, it was granted full statehood. Manipur became a Union Territory in November
1956, but the 30-member elected council only had an advisory role to play, with real powers resting with the Chief Commissioner. A mass movement for statehood gained momentum in 1953, but Delhi did not pay heed,” says Dr L Chandramani Singh, former deputy chief minister and MPP president.

“In 1963, New Delhi granted statehood to the Nagas in a futile gesture to placate Naga leader Phizo, who had started an insurgency. Naturally, Manipuri’s felt that taking up arms was the best way to achieve their demands. 1964 saw the first spark of insurgency in the state. Manipur was conferred full statehood in January 1972, but by then it was too late. Decades of criminal neglect, insult and humiliation suffered by Manipur had set it well on the road to militancy. If New Delhi had an iota of love, sympathy and consideration for the people of Manipur, our state would not have been in such a mess,” he adds.

New Delhi’s crackdown on insurgents has only complicated an already messy situation. The imposition of the Armed Forces Special Powers Act has, concede even ruling Congress leaders in the state, alienated the people further. “In 1980, there were only three militant groups in the state. Now, there are over 20. And despite the induction of so many Army and paramilitary personnel, and raising of armed police battalions and police commando units, the militants have increased their areas of influence and strength. No honest effort has been made to negotiate a ceasefire with the militants,” says a senior cabinet minister who does not want to be named for obvious reasons.

Caught in the crossfire, a desperate people have been appealing for the government—both the state and the Union—to initiate dialogues with insurgent groups. In fact, despite strong opposition from New Delhi, the state’s first elected MPP Government offered a general amnesty to militants who surrendered in 1973. “From 1973 to October 1979, there was no insurgency in Manipur. In 1973, soon after the militants responded to the MPP government’s offer, the government was dissolved by New Delhi and President’s Rule imposed. In elections held the next year, the MPP won and formed the government, which was again toppled by Indira Gandhi after six months. The Congress engineered defections and formed the government. These games played by New Delhi fuelled more resentment, and by November 1979, the militants had regrouped and gone underground. From the following year, killings started and continue till today,” says Chandramani Singh.

Chief Minister Okram Ibobi Singh admits that deep-rooted distrust of the Government of India exists. “Some actions and policies in the past were wrong. But we’re trying to turn a new leaf and want to negotiate peace with the insurgents. I am always ready to talk to them and have offered a blanket appeal to them to come for talks. But they’ll have to respond first,” he says.

Some accuse the CM of insincerity. “The government has to initiate confidence-building measures and respect the status of the militant outfits. No preconditions should be set for the dialogue, and it is imperative for the Government of India to understand and appreciate Manipur’s history, the genesis of the armed conflict here, and make sincere amends and gestures for the wrongs heaped upon the people of Manipur. This would create the right ground and atmosphere for a meaningful dialogue,” says Mani.

Most Manipuris demand the immediate withdrawal of the AFSP Act. Even some major militant groups have offered to lay down arms to a ‘neutral party’ if the AFSP Act and central security forces are withdrawn from the state. “All Manipuris want the withdrawal of the AFSP Act, so there is no reason why New Delhi should continue to subvert the will of the people. It makes sense to withdraw the central security forces as even the Army says it should not be engaged in internal security duties. The state police can replace the Army and Assam Rifles,” says Chandramani.

But the security establishment isn’t impressed. “Insurgency poses an extraordinary challenge that needs an extraordinary response and special powers for us to operate effectively. We need the AFSP Act and if we’re withdrawn from Manipur, the law and order situation will collapse immediately and militants will gain control of the state,” a top commander at the Army’s Eastern Command headquarters in Kolkata told Open.

The CM too is dismissive of the insurgents’ offer: “They’re not serious and just want to buy time to regroup and recuperate, now that they’re on the run. We cannot accept preconditions from them. They’ll have to give up arms and agree to talk within the framework of the Indian Constitution.” It’s a phrase he tends to use frequently, almost habitually. As the face-off goes on, the crisis in Manipur assumes an increasing socio-political complexity.

And for the common man, life is what happens between extortion and the next gun battle.


The invitation for the Tamil Blogger’s meet has been posted in Adrasakka.

Interested blogger’s can go. I am not yet sure about my plans on 26 Aug. I have a snake walk organized on that day. So it all depends on the time the snake walk gets over. Please find the invitation image below:


Why I love OPEN magazine?


Two years earlier, I was in a traveling job. I used to travel to various parts of India to monitor clinical trials. Since this involved a lot of waiting in the airports and lot of traveling time, I had ample time to read a lot of books including magazines. I have quit the job since, but I have continued reading.

One magazine which I picked up from a newsstand in Mumbai just blew me away. It was the OPEN magazine. At a newsstand price of 30 INR per copy, the magazine is worth every penny. I have not subscribed yet to OPEN. Not because I doubt the magazine, but because I doubt myself. I am a nomad until today. I keep shifting places, changing locations. I need a permanent address to subscribe. However, that may change soon.

Getting back to OPEN, the magazine has been a regular read since 2010. Two things I love in any OPEN magazine – their unique cover story which is extremely detailed and the layout of a magazine, not to forget – their good English.

Why I got impressed with OPEN? – Because they thought different. On a day when the entire media was praising the action of BRIC countries with the G4 summit and the UN panel for climate change, OPEN ripped open the errors in Rajendra Pachauri’s IPCC reports and did an article on climate change titled “The Hottest Hoax in the World.” From that moment on, I became a regular reader of OPEN.

OPEN has come out with many more articles on diverse topics. I have not seen them repeat any topic as a cover story. Few good articles that I recommend are:

Current Affairs:

The Obituary of a Movement

The Anna Hazare Show

India’s Most Shocking Smuggling Racket


When Dravid Stole Sachin’s Thunder

ICC World Cup Trophy

and many more. These are my favourites, though! Read them.

Subscribe if you like. OPEN will not disappoint.

Hi All,

You must have heard it. The Emu propaganda in Tamilnadu reached it’s peak in the last 6 months. With cinema actors working overtime to promote emu without any logical reasoning behind their promotions, the bubble was set to burst anytime. And it did burst spectacularly well. I had been reading about emu’s and the project models of similar scams for quite some time now (from the moment I saw some 6 emu’s, roaming in my Uncle’s farm).


Any new product/project operates on the basis of supply and demand. Even when marketing a product that has every chance to fail miserably, the introduction of the product in the public market may create a fallacy that the product is going to be successful. There are some products which are carefully and strategically marketed so that they create a virtual demand. Since this virtual demand cannot resist the abundant supply with the progress of time, the supply catches up with the meagre demand and the structure collapses.

The emu story

When the emu market was flourishing in the early 2000s, the price of emu was very high. Early breeders were very successful and were able to lure more new breeders into the trade based on their own economic growth, because the early breeders had a demand for which they could supply. Once the breeders started to flood in, the number of emu chicks increased. This happened because the first generation emu chicks that were imported, reproduced. New yearlings were sold to farmers and barn owners, who brought in more sophisticated technology to increase the produce.

By the end of 2012, there were almost 300 firms promoting emu business and more than 12000 farmers and barn owners had invested in the business. The amount collected was INR 150,000 for provision of 6 chicks. The chicks were supposed to be bought at the end of 1 year by the firm that supplies the emu’s to the farmers. Despite paying INR 150000 as a deposit, the farmers were forced to pay more money to build sheds to aid in maintaining the birds. The farmers were promised returns of more than 1000 INR per every bird every month. So a farmer investing INR 150000 on 6 emu chicks was assured of a return of INR 7000 every month including maintenance charges. For a more detailed pricing, please click here.

Before we go into the analysis of why our farmers trusted the emu business, we need to look at another aspect.

Why the emu business was doomed to fail?

Firstly, any product has to calculate its supply-demand well. A breeding pair of emu actually produces more than 120 breeding pairs in 5 years. The growth is exponential. So the calculation failed miserably because the demand was met easily. It would not have been an issue if the end market had developed. That was the second reason.

Any business runs on the supply-demand equation. To have a suitable demand, the business needs to have ample number of end users. The entire emu industry was built on speculation because I haven’t personally met anyone who has told me that emu meat tastes great. Despite the scientific evidence of the medicinal properties of emu oil, the industry failed to take off in India, because the promoter’s of the emu market anticipated the Indian population to indulge in emu. Knowing Tamils, no new meat is welcome here. The traditional poultry, fishery, and red meat industry is very strong in Tamilnadu and for a new product to have a bite into that market, it would need much more than medicinal property as a USP.

Since the beginning of the emu sale in India, there was no clear cut market for emu. The situation became worse when the restaurants refused to serve emu meat as an alternative to poultry. This made the promoters of emu to open their own restaurants and continue marketing their products.

The projected rates of the emu products were as below:

  • Emu feathers  are used  in hats, dresses, computer and car cleaning brushes and household decorative items. About 400 to 600 grams of feathers would be available from a bird and would fetch about INR 200.
  • Emu skin is used in the production of shoes, wallets and other stuff. Cost is around 700-1000 INR per square feet. A matured bird will provide 8-12 square feet of skin.
  • Emu oil is used for its medicinal properties. It sells at around 3000-4000 INR (refined) or 1000 INR (raw fat).
  • Emu meat is consumed and has very low cholesterol levels. One (1) kilogram of emu meat sells around 350-400 INR.
  • Emu eggs – I have no idea about the price.

so when you consider a fully grown bird that would weigh around 40-50 kg, excluding wastage, you should be able to sell around 35 kgs of meat. So in total, a bird should provide you an income of 30000 when it matures.

The problem was – the demand was not so. I haven’t seen anyone even posting a message on emu products. However, the promoter’s were going guns. The poultry stronghold districts of Salem, Erode, Namakkal, and few others were the areas targeted by the promoters. The poultry industry and agriculture industry was already handicapped by existing problems. The farmers were looking out for a source of income and emu looked like a boon to them. They fell into the trap.

Why a consumer base did not develop?

The answer is very simple. To accept emu, it had to be an integral part of their culture. Indian’s prefer the traditional meats. Secondly, there was not so good news for emu meat when more information started reaching people by means of various media. A study by Taylor et al (1996) showed that emu meat was inferior in taste to beef and pork meat. Another study by David Holben (2009) stated that people preferred cow or turkey meat over emu meat.

The biggest blow came when Food and Drug Administration of the USA listed emu oil as a health fraud in its website under the topic “bioterrorism and drug preparedness.” Individuals were not willing to buy emu meat to be cooked at home because they were sceptic. Even the restaurant’s that were set up by the promoters to sell emu meat were only looked on and did not have many visitors. Other restaurants looked up on the emu meat as a non-sellable investment in their menus. For people in India, emu meat was neither healthy for a good price nor exotic to be sold at a higher price. The prices plummeted in 2011. In 2012, the bubble burst when the promoters could not pay their breeders enough money to keep the business going.

What will happen after this?

Emu farms have been sealed, proprietors arrested, and money has been lost. Emu has lost the trust of Indian public after this scam.

To know another thing, this scam is not the first emu scam in the world. There have been reports of earlier ponzi schemes with emu (Ontario in 1996). In fact, the inspiration for this post arose by reading an article by Calum Turvey and David Sparling, 2002. I am heavily influenced by their article. My sincere thanks to them. Some parts of this post may be a copy but my ideas synced with theirs totally and they had explained it in a better way than me.

But then, the marketers and promoters will come up with something new to lure the money out of not-so-wise investors.


What should you do?

Google first. Speak to people. Ask a more important question first – Who is the end-user? Analyse the supply-demand situation. Study about it. Read about it.

Let’s not make Tamilnadu the home of Ponzi schemes. The economic times has quoted “Bestseller in Tamilnadu will be a book titled “For dummies: Identifying Ponzi schemes.” Sad, Isn’t it?

All you have to do is to ask questions! Happy weekend. Comments, shares, likes, and criticisms welcome.


Crowdsourcing based nurtering


Nature writing in Tamil


கனவுகளுக்கு பதிலாக அறிவியல், கண்ணீருக்கு பதிலாக போராட்டம். போராட்டமே நம் இருத்தலுக்கான அடையாளம்.


experiences - travel - photography

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